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Street Bangkok

ProjectBrand rebranding
LocationParis · Étienne Marcel
Year2026
ScopeArchitectural Direction
Façade de Street Bangkok à Étienne Marcel

Brand
into
space.

Following Bao Family’s acquisition of the Thai restaurant chain Street Bangkok, the brand underwent a complete rebranding. Invited by Imagina Studio and working under Céline Chung’s art direction, Studio Eliott Bulle led the architectural direction, translating the new brand identity into space through materials, colours, furniture and atmosphere.

From identity to interior.

Vue intérieure Street Bangkok avec plafond illustré et vitrine rose
Affiches et architecture intérieure Street Bangkok
Vue intérieure Street Bangkok avec banquette turquoise et portraits encadrés
Affiches graphiques dans l'espace Street Bangkok
Vue intérieure Street Bangkok avec banquettes turquoise et rouge, vue latérale

Graphic language becomes matter.

Cuisine ouverte et salle de Street Bangkok
Grande banquette et salle de Street Bangkok

Furniture as part of the identity.

Table sur mesure de Street Bangkok
Chaise en bois et textile de Street Bangkok
Détail table jaune et chaise Street Bangkok

The space comes alive.

Street Bangkok de nuit avec foule
Ambiance intérieure nocturne Street Bangkok

The identity of the place
extends through light,
use, movement and the
way the space is inhabited.

Project Credits
Client
Street Bangkok / Bao Family
Architectural Direction
Studio Eliott Bulle
Called by
Imagina Studio
Art Direction
Céline Chung
Furniture Design
Léo Achard
Graphic Design
SAROORI STUDIO
Photography
Adrien Ozouf
Location
Paris, Étienne Marcel
Year
2026